Supply & Demand: A User’s Perspective

Access to reliable data is a constant priority in logistics and production planning. Figures need to be timely, accurate, and presented in ways that support decisions—whether that means tracking deliveries, monitoring inventories, or adjusting plans when circumstances change. ConiferSoft’s Supply & Demand was developed to meet these needs, providing faster reporting, flexible analysis, and a stable foundation for ongoing operations.

In the following conversation, Axel Tyche, Controller at Moelven, shares how the system supports daily work. He discusses the challenges that led to adopting it, the role it now plays in monitoring outcomes against plans, and the improvements it has brought to managing information across the company.

Background and Introduction

Can you briefly introduce yourself and your role at Moelven?

Axel Tyche, Controller.

What challenges or needs led you to seek out this product?

Since previous logistics systems couldn’t handle deliveries in VIOL 3, we needed a new system capable of managing volumes from both VIOL 2 and VIOL 3. It was crucial that the new solution was stable and reliable to ensure safe and efficient handling of our logistics flows. At the same time, we wanted to simplify the creation of production and delivery plans to make planning less time-consuming. We also needed a more flexible tool that would allow us, as users, to set up the reports—tailored to different needs and situations.

Product Usage

Can you describe how you use the product on a daily basis?

The product is now a central tool for tracking logistics flows managed by Moelven Skog, focusing on both internal sawmills and external industries. The system allows us to quickly identify deviations from plans and act on them.

What specific features or functionalities do you find most valuable?

The product allows us to quickly and smoothly analyze figures. We can design reports ourselves based on our needs, which gives us great flexibility in follow-up. All relevant data is easily accessible, allowing us to act immediately when questions or needs arise.

Are there any particular tasks or processes that the product has significantly improved or streamlined?

Plan input has been simplified, although some parts are still under development. Data maintenance has become more efficient, creating better structure and reducing administrative work. Reports can now be tailored to specific needs, providing better oversight and making it easier to make informed decisions.

Implementation and Support

Can you describe the implementation process of the product at your company?

The implementation was carried out step by step in an iterative process, with ongoing checks of figures and functionality. It was a collaborative effort.

How did our support team assist you during the implementation phase?

We maintained close contact with the support team. Any issues that were identified were discussed immediately, and solutions were developed together.

Were there any challenges during the implementation, and if so, how were they addressed?

The interface for planning was still too similar to version 1, so adjustments were needed to tailor it to our actual needs. That work on the interface is still ongoing.

Impact and Benefits

What measurable benefits have you seen since using the product (e.g. time saved, increased productivity, cost savings)?

Data stability and redundancy have improved. Report creation is faster and easier, and we now have continuous access to all data. In addition, VIOL 2 and VIOL 3 data are available from the same source, which makes things more efficient.

Can you share any specific examples or success stories that highlight the impact the product has made on your business?

We now have full access to all data and no longer need to access the database directly. It has become much easier to manage our information ourselves.

Have you received any feedback from other team members or departments about using the product? If so, what has been the general sentiment?

Not yet, as we are still in some form of development. Some figures are still missing.

Comparison and Alternatives

What other solutions did you consider before choosing ours?

We considered several options but ultimately chose this one.

Why did you ultimately decide to go with this product over the alternatives?

The flexibility of having reports in Power BI.

Future Plans and Recommendations

Are there any additional features or improvements you would like to see?

There are always opportunities for improvement, but each new feature must be weighed against the actual value it adds to the business. Since the project is not yet fully completed, we haven’t done a full evaluation of the need to add more features. Our current focus is on getting the core functions to work stably and efficiently before considering the next development steps.

Would you recommend this product to others in your industry? Why or why not?

We need to evaluate the product first, but what’s clear is that its flexibility is a major advantage compared to previous systems.

Closing Thoughts

To meet the challenges posed by VIOL 3 compatibility, Moelven needed a new logistics system that could handle volumes from both VIOL 2 and VIOL 3. The chosen solution had to be stable, reliable, and flexible—allowing users to tailor reporting and follow-up processes to their specific needs.

Since implementation, the system has simplified the creation of production and delivery plans, reduced administrative workload through more efficient data maintenance. Users can now independently analyze figures and respond quickly to operational questions thanks to easy access to relevant data.

While some components are still under development, the focus remains on stabilizing core functions before expanding with new features. Any future additions will be carefully evaluated based on the value they bring to the business.

Click here to learn more about ConiferSoft's Supply and Demand Software.